First created in 1996, Dita Eyewear was created out of the friendship and passion for photography and design of childhood friends, Jeff Solorio and John Juniper. The Dita collection is inspired by vintage frames from the 50’s through 80’s utilizing modern materials and shapes. Dita is distinguished by quality, look and fit allowing for the design rather than the logo of the frame to complement features of the wearer and contribute to their overall style without being overbearing.
Based out of Los Angeles, CA, all Dita frames are handmade in Japan using only the highest quality materials and unmatched attention to quality and detail. Dita is highly sought after by the fashion elite and celebrity A-list for those seeking the finest quality exclusive eyewear without the hype of superstar endorsements or extensive advertising campaigns. Dita sells itself for its fine appearance, quality and craftsmanship.
Their unique creative and production philosophies blend East with West in perfect harmony to create optical frames and sunglasses of lasting beauty and quality.
Dita’s goal is to create the world’s finest and most beautiful eyewear, a passionate commitment to excellence.